4 Steps to AgTech Go-To-Market Success

By Katie Gregario Fundamentally, company strategy is typically classified as either Business-to-Consumer (B2C) or Business-to-Business (B2B). While both B2C and B2B business models have commonalities, there are an equal number of differences, if not more. These differences are especially evident in sales and marketing strategy and execution. Agriculture technology (AgTech) breaks from this norm and […]

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The Case for More Genomics Start-ups in Agriculture

By Spencer Maughan A VC friend of mine recently told me about his new fund and the investment areas of interest. Not surprisingly, genomics was one of the hot areas. As a geneticist and investor, I’m pleased to see the interest. However, when I asked about genomics in agriculture, he told me that there was […]

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