4 Steps to AgTech Go-To-Market Success

By Katie Gregario Fundamentally, company strategy is typically classified as either Business-to-Consumer (B2C) or Business-to-Business (B2B). While both B2C and B2B business models have commonalities, there are an equal number of differences, if not more. These differences are especially evident in sales and marketing strategy and execution. Agriculture technology (AgTech) breaks from this norm and […]

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The Case for More Genomics Start-ups in Agriculture

By Spencer Maughan A VC friend of mine recently told me about his new fund and the investment areas of interest. Not surprisingly, genomics was one of the hot areas. As a geneticist and investor, I’m pleased to see the interest. However, when I asked about genomics in agriculture, he told me that there was […]

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Can Digital Farming Deliver on its Promise?

By Arama Kukutai Precision Ag has been the hot topic in the Agtech sector, particularly with the acquisition of the first “Ag Unicorn” Climate Corp by Monsanto and the subsequent gold rush of new digital ag startups. As farmers face lowering commodity prices and squeezed farm margins, a plethora of startups are now attempting to […]

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