Agriculture.com Covers Taranis’ Mavrx Acquisition

Agricutlure.com interviews Taranis CEO on his acquisition of Mavrx. From the article:

“We are especially excited about the synergy farmers will get immediately,” says Ofir Schlam, CEO and cofounder of Taranis. “Adding the Mavrx UHR imagery product will help farmers recognize problematic zones even more quickly so Taranis AI2 can classify every weed, insect, and disease and give farmers the insights they need to improve yield.”

Additional Finistere Insights

Agtech Valuations – A New Paradigm?

Activity in the Agtech sector has skyrocketed over the last five years—marking its arrival as an important piece of the venture capital ecosystem. And as with any important milestone, understanding how we got to where we are today and the trends shaping where we are headed in the years to come is absolutely critical. We… Read More ▸

Crop Protection: Biologicals vs Chemicals?

Biological Crop Protection Attracting Interest There has been a flurry of excitement surrounding biological crop protection over the last few years. Chemical pesticides are under increasing scrutiny from consumers and regulators, concerned about stress upon the environment and residuals in the food chain. Biopesticides can provide an alternative or supplement to these traditional chemical pesticides,… Read More ▸

4 Steps to AgTech Go-To-Market Success

Fundamentally, company strategy is typically classified as either Business-to-Consumer (B2C) or Business-to-Business (B2B). While both B2C and B2B business models have commonalities, there are an equal number of differences, if not more. These differences are especially evident in sales and marketing strategy and execution. Agriculture technology (AgTech) breaks from this norm and often requires appealing… Read More ▸