Plenty can today produce more than 150 times as much lettuce per square foot a year as an outdoor farm, and with 1% of the water.

From the article:

A group of tech entrepreneurs and investors including billionaires Jeff Bezos and Eric Schmidt are betting this facility, 100 miles north of California’s “salad bowl” produce-farming epicenter, can redefine how vegetables and fruits are grown for local consumption.

If all goes to plan, the 51,000-square-foot warehouse run by startup Plenty United Inc. will yield as much as 3 million pounds of leafy greens each year. In the coming months, the company plans to begin marketing produce bred for local tables rather than shipping durability.

“We’re growing for people, not trucks,” said Plenty co-founder and Chief Executive Matt Barnard, the 44-year-old son of a Wisconsin cherry and apple farmer whose background is in tech and investing.

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