Finistere / SoftBank-backed Plenty to supply 430 Albertsons stores in California

Finistere Ventures’ portfolio vertical farming company Plenty will provide 430 Albertsons grocery stores in California with four types of greens.  Plenty investing partners include SoftBank, Jeff Bezos and Eric Schmidt.

Under the multiyear agreement, Plenty will provide 430 Albertsons stores across California with four types of greens – baby arugula, baby kale, crispy lettuce and mizuna mix — priced between $4 and $5, in line with other organic greens. More here.

“People aren’t used to eating greens with their fingers out of the box without a fork, without dressing, and without other ingredients, because we’re not used to them tasting that fantastic,” he said. “When you add that 365-day resiliency, that’s really the difference relative to what’s currently on the shelves.” Plenty CEO, Matt Barnard:

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