ProducePay Raises $43 Million in Series C Equity Funding to Help Growers and Distributors Thrive in the Global $300 Billion Fresh Produce Industry

LOS ANGELES, May 20, 2021 (GLOBE NEWSWIRE) — ProducePay, a financing, analytics, and marketplace startup bringing transparency, predictability, and fairness to the global fresh produce market, today announced a $43 million Series C funding round.

The round was led by Silicon Valley-based G2VP, and co-led by IFC (International Finance Corp.) and IDB Invest (part of the Inter-American Development Bank Group). Other participants in the round included current investors Anterra Capital and Coventure and new investors Astanor Ventures, IGNIA, and Finistere.

The funding brings ProducePay to over $300 million raised in debt and equity funding since its founding in 2014.

“The global fresh produce market is opaque, fragmented, and dominated by manual processes, and these obstacles make it difficult for growers and distributors to thrive,” said Pablo Borquez Schwarzbeck, co-founder and CEO at ProducePay. “We remove these pain points to provide transparency, predictability, and fairness for both growers and distributors throughout the entire produce value chain, from seed to sale.”

ProducePay, which has financed $3 billion of produce across 12 countries in North and South America, saw 2020 revenue double despite the Covid-19 pandemic. This makes the company one of the largest players in the region’s fresh produce market.

“ProducePay helps growers and distributors stay at the forefront of several critical industry trends: the digitization of food supply chains, the rise of embedded fintech within B2B marketplaces, the de-commoditization of food, and increasing market volatility due to climate change,” said Ben Kortlang, Partner at G2VP. “By capturing real-time data through a global online marketplace, ProducePay provides a solution to the future’s biggest agricultural challenges.”

ProducePay’s product suite includes grower financing, market pricing data and analytics, and a marketplace for growers, distributors, and suppliers:

  • Grower Financing: ProducePay offers growers financing at every stage of the harvest cycle, with flexible payment terms, access to funding in two weeks or less, and no obligation to pay until produce ships.
  • Market Pricing Data and Analytics: More than 10,000 growers and distributors turn to ProducePay’s Insights and InsightsPro platforms for unprecedented access to real-time produce pricing data and analytics. Aggregating data from individual growers and distributors, along with public, private, and proprietary sources, ProducePay brings much needed pricing transparency to the produce industry.
  • Produce Grower, Distributor, and Supplier Marketplace: With more than 700 vetted growers and distributors, the ProducePay Preferred Network makes it easier and less risky for participants in the fresh produce supply chain to find each other, bringing together a fragmented marketplace spread across a huge geographic area. The Preferred Network fosters profitable long-term partnerships between preferred partners: growers receive better pricing and distributors have access to consistent produce supply.

“We’re proud to join ProducePay in supporting growers and distributors that promote fair labor practices, environmental care, and meaningful community engagement,” said Juan Gonzalo Flores, Mexico Country Manager at IFC. “Through a commitment to sustainable development at every step of the fresh produce value chain, ProducePay fosters economic development across the Americas and eliminates disruptive barriers to international trade.”

ProducePay will use the new capital to invest in technology development and infrastructure, grow its direct sales team, and further expand throughout Latin America.

“ProducePay is uniquely positioned to address social and economic inequalities in the global produce market by directly improving the livelihoods of those most historically disadvantaged by the food system,” said George Powlick, Venture Partner at Astanor Ventures. “Through continued growth and development across Latin America, ProducePay promises a more just and equitable future of food.”

About ProducePay
ProducePay’s mission is to bring transparency, predictability, and fairness to the fragmented and opaque $300 billion global fresh produce market. For more information, visit

About ProducePay ProducePay’s mission is to bring transparency, predictability, and fairness to the fragmented and opaque $300 billion global fresh produce market. For more information, visit

Additional Finistere Insights

An open letter as Plenty CEO

By Arama Kukutai Dear valued customers, team members and community: Firstly, thank you for welcoming me officially as Plenty’s new CEO! I look forward to this next phase of growth for the company. There is no denying our existing food supply is fragile, strained and unsustainable. Indoor agriculture has long promised a solution to the… Read More ▸

Farm2050: Coalition Names First Five Nutrient Technology Trial Startups

Top Investors and Industry Leaders Validate Promising Soil and Nutrient-Focused Innovations With Global Trials PALO ALTO, CA and Palmerston North, New Zealand – Finistere Ventures  and Innovation Endeavors today revealed the first five companies selected for the Farm2050 Nutrient Technology Trialing Platform, a dual-hemisphere agritech testing and validation platform. The Farm2050 Nutrient Trialing Platform aims… Read More ▸

Hi Fidelity Genetics Announces Study Published in the Proceedings of the National Academy of Sciences

Hi Fidelity Genetics Announces Study Published in the Proceedings of the National Academy of Sciences Peer-Reviewed Journal Details How to Dramatically Reduce Row Crop Emissions and Make Farm Management Practices More Sustainable DURHAM, N.C., June 21, 2021 – Hi Fidelity Genetics (HFG), a computational crop breeding company, announced today the publication of a peer-reviewed article titled, “Novel… Read More ▸