Sprout NZ Agritech Accelerator Fund Invests in Dairy Tech Startup Protag
Finistere Ventures Accelerator Fund Sprout Makes Investment in Protag Smart Cow Sensors.
TE AROHA, Aotearoa New Zealand, February 3, 2021 – Agritech startup Protag has raised $1m from investment firm Sprout to fast track the development of its smart ear tag sensors, which transmit crucial health and location data to dairy farmers within seconds.
Protag’s small internet-enabled device clips onto a cow’s ear, allowing farmers to continuously monitor the animal’s health, grazing and breeding habits. Machine learning is used to process data from the device’s temperature, movement, and location sensors, helping farmers map animal behavioural patterns and detect the early onset of illnesses in real-time.
Based in the small Waikato town of Te Aroha, Protag co-founder Tyrel Glass says the company’s small, lightweight device is 100 times more power-efficient than other GPS-based devices using bulkier battery packs.