GLIMPSES OF WHAT’S COMING OVER THE HORIZON IN AGTECH

 

 

4 Steps to AgTech Go-To-Market Success

By Katie Gregario Fundamentally, company strategy is typically classified as either Business-to-Consumer (B2C) or Business-to-Business (B2B). While both B2C and B2B business models have commonalities, there are an equal number of differences, if not more. These differences are especially evident in sales and marketing strategy and execution. Agriculture technology (AgTech) breaks from this norm and […]

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The Case for More Genomics Start-ups in Agriculture

By Spencer Maughan A VC friend of mine recently told me about his new fund and the investment areas of interest. Not surprisingly, genomics was one of the hot areas. As a geneticist and investor, I’m pleased to see the interest. However, when I asked about genomics in agriculture, he told me that there was […]

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Can Digital Farming Deliver on its Promise?

By Arama Kukutai Precision Ag has been the hot topic in the Agtech sector, particularly with the acquisition of the first “Ag Unicorn” Climate Corp by Monsanto and the subsequent gold rush of new digital ag startups. As farmers face lowering commodity prices and squeezed farm margins, a plethora of startups are now attempting to […]

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Putting out to Pasture – the Future of Dairy in America

By Kirk Belsby & Arama Kukutai California cows are happy cows – so the story goes. For years advertising depicts our bovine friends frolicking across green pastures. But, the reality is a bit different. The majority of the milk sold to consumers is produced in the U.S. (and California) in “CAFO” or confined animal feed […]

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Over The Horizon is published for informational purposes only and represents the author’s opinions. Readers should be aware that Finistere Ventures is invested in several companies in the agricultural technology space, and therefore, the site may occasionally report on news that relates to those companies. Finistere Ventures will always strive to be unbiased in its reporting. All information on this site should be double-checked for its accuracy and current applicability. Nothing on this site should ever be considered to be advice, research, or an invitation to buy or sell any securities. To the extent any of the information contained in the Blog may be deemed to be investment advice, such information is impersonal and not tailored to the investment needs of any specific person.